Getting penalised by a Search Engine for using inappropriate methods of obtaining rankings can be extremely costly, and it can be a tiresome battle to remove a penalty, so always be careful with techniques that you apply, and research thoroughly.
Search Engines change the algorithms for their ranking methods periodically, to either improve their search results or nulify a practise that they do not approve of. Therefore it is imperative to keep up with current trends and findings to ensure you are applying every practise you can, while adhering to the rules.
It appears that Search Engines do not publish any clear documentation on their algorithms, so be extremely wary of anyone claiming to have inside information or a sure fire method of obtaining fast rankings. These claims reek of techniques that will increase your risk of penalties.
If you believe your website has been penalised, the news is not good. There are no guarantees that you will ever be able to get your website re-listed, and most stories where this has been achieved say it was a long process of communication with the search engine.
The best solution is dont get penalised in the first place.
Contact us to discuss our Search Engine Optimisation services.
