Terms:
SE Search Engine(s) - Google, Yahoo, MSN.
SEO Search Engine Optimisation
SEM Search Engine Marketing
Traffic Visitors to your website
SEO
Don’t be fooled by search engine submission services.
It is the word ‘submission’ that needs to be considered. Submission to search engines is no longer required for a well designed website. Todays search engines are working on a different level, their primary mode of aquision of new listings is by investigating links from other sites.
Internet search engine competition is fierce. The amount of potential customers searching for products and services is immense. Adding a steady stream of targeted visitors to your website can make a significant difference to your business sales. Just having a website no longer means you will get targeted visitors.
Ranking high in Google’s natural (un-paid) search results is the most sought after position from an SEO perspective.
In the current SEO age, websites have more expectation of being dynamic with their content.
Getting penalised by a Search Engine for using inappropriate methods of obtaining rankings can be extremely costly, and it can be a tiresome battle to remove a penalty, so always be careful with techniques that you apply, and research thoroughly.
Search Engines change the algorithms for their ranking methods periodically, to either improve their search results or nulify a practise that they do not approve of. Therefore it is imperative to keep up with current trends and findings to ensure you are applying every practise you can, while adhering to the rules.
